Engage overview

Guide Active users through activities to engage with your product. All customers in this journey have engaged with your product before. They are part of the dynamic segment you created earlier. Get them to re-engage and spread the word about your product.

graph TD; A((Start)) -- Segment: Active users --> 20("Wait 'X' hours") 20 --> 30(Email:
Nudge user to try one of our features) 30 --> 40("Wait 'X' hours") 40 --> 50{Email condition} 50 -- Clicked link in email --> 60(Email:
Share/refer a friend) 50 -- Opened email --> 70(Email:
Send incentive to come back) 50 -- Other --> 80(Email:
Last attempt) style A fill:#FF9900

Message templates

Create four new email message templates. Each message is designed for its particular user engagement/activity. Follow the process you are already familiar with from the Create a message template step.

  1. Message template: Nudge user to try one of our features
    Template name: Engage-ReEngage
    Subject: EngageUsers-ReEngage Email 1
    Message: Copy/paste the source code for the Engage-ReEngage email

  2. Message template: Share/refer a friend
    Template name: Engage-ReferAFriend
    Subject: EngageUsers-Refer A Friend
    Message: Copy/paste the source code for the Engage-ReferAFriend email

  3. Message template: Send incentive to come back
    Template name: Engage-DiscountCode
    Subject: EngageUsers-Discount Code
    Message: Copy/paste the source code for the Engage-DiscountCode email

  4. Message template: Last attempt
    Template name: Engage-ReEngage2
    Subject: EngageUsers-ReEngage Email 2
    Message: Copy/paste the source code for the Engage-ReEngage2 email